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Its programming focuses on premium adult programming, including motion pictures, first-run television series and specials. The channel launched on November 1, as The Playboy Channel. The original programming and style of the Playboy Channel was developed by Hugh Hefner , and producer Michael Trikilis. Playboy hired its own sales and marketing staff and launched the channel on several major multiple system operators. At the time of its launch, programming featured on the channel consisted of R-rated films.