He is a cowboy hat-wearing, swirl of chocolate, strawberry, and caramel ice cream, with a nose made of bubblegum. She is a refreshing mix of fruit and vanilla. Both are supported by wooden popsicle sticks and provide happiness and refreshment to millions of Australian kids. Other than the fact that any intimacy would probably lead to Bill and Splice melting away into oblivion, Bill is just a good guy and a gentleman who won't send Splice dick stick pics in a clumsy attempt to seduce her. At least that's the gist of a new ad campaign from Australian Streets Ice Cream, which is apparently trying to make inroads with Millennial consumers by making references to sexting and internet memes. As fate would have it, Bill the ice cream cowboy has the same given name as Bill the stick figure of "Be like Bill" fame.